UsersRatedDoes Ulta Beauty Price Match?
Last verified: February 18, 2026
Ulta Beauty does not match competitor prices. They do offer a 14-day price adjustment if the item drops on Ulta.com after your purchase. Major sale events like 21 Days of Beauty and the Gorgeous Hair Event are excluded from adjustments.
Matches Competitors?
No
Self Price Match?
Yes
Ulta matches its own Ulta.com prices in-store. Price adjustments are available if the item drops on Ulta.com within 14 days.
Post-Purchase Adjustment?
Yes — 14 days
Match Window
14 days
Own-Price Matching
Ulta matches its own Ulta.com prices in-store. Price adjustments are available if the item drops on Ulta.com within 14 days.
Excluded Periods
Price matching is NOT available during:
- 21 Days of Beauty
- Love Your Skin Event
- Clearance items
- Doorbuster deals
- Fragrance events
📋 Official policy: Ulta Beauty Price Match Policy Page →
What Shoppers Say About Ulta Beauty's Price Match Policy
“They matched their own site price which was lower. Helpful.”
“14-day adjustment saved me $15 on a palette.”
“Wish they matched Sephora prices.”
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